Center for excellence combines expertise of intellectual and technological marketing leaders

ORLANDO (October 10, 2005) – Aquent, a global professional services firm specializing in business reengineering and marketing talent, today announced a partnership with Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM). Aquent will enhance its offering to the top Fortune 100 and Fortune 500 companies it serves through the addition of the Aprimo Marketing™ Marketing Resource Management (MRM) suite to its portfolio of offerings.

The companies have established a center for excellence in Moline, IL, which will serve as the headquarters for marketing Aprimo solutions. The center will allow prospects to get hands-on experience with the Aprimo suite. The center will also allow existing customers to work directly with marketing technology experts in order to maximize their investment in technology.

“Aprimo and Aquent have a shared vision of MRM as a strategic platform for accelerating marketing performance,” said Bill Godfrey, president and CEO of Aprimo. “Together, we are delivering best-in-class marketing productivity solutions to clients through the combination of Aquent’s extensive knowledge of marketing best practices and our industry leading technology.”

Aquent is a professional services firm with specific strengths in marketing consulting and staffing and more than 60 offices in 16 countries. Touting 70 of Fortune 100 companies and 50 percent of Fortune 500 companies as clients, the Aprimo partnership grants Aquent with reseller and systems integrator status, and will allow the company to offer extended benefits and a complete marketing solution to current and prospective customers.

“Aquent is the largest marketing and creative staffing firm in the world, and we are rapidly expanding our services to help our marketing clients become more efficient and effective,” said Chris Moody, president of Aquent. “We see Aprimo Marketing as a perfect technology to complement our services – working with our marketing process and organizational recommendations to provide end-to-end value to our enterprise clients.”

For nearly twenty years, Aquent has led the way in helping businesses master the ability to generate marketing and communications from within.  From its inception in 1986, this marketing services company has pioneered consulting, outsourcing, and staffing solutions that enable clients to build their internal marketing and communications capabilities. Providing unmatched resources and expertise through its network of nearly seventy branches worldwide, Aquent today helps thousands of companies make the most of their people, processes, and technology. Aquent, www.aquent.com, is headquartered in Boston, Massachusetts.

Aprimo, Incorporated is the leading provider of software and services that enable marketers to manage the business of marketing—achieving excellence in execution, gaining managerial visibility and control across the extended marketing organization and creating more demand for products and services. Aprimo is delivering value to many industry-leading companies in a variety of industries, including Bank of America, Cingular Wireless, Home Depot, Merrill Lynch, Pfizer and Warner Bros. Entertainment. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.