Internet Strategy Forum partners with Aquent to survey role of Internet strategist in American businesses for the first time

Portland, OR (June 7, 2005)—Internet Strategy Forum is partnering with Aquent, the marketing and creative professional services firm, to conduct the first research study in the United States to examine the role of in-house Internet strategists—the people who drive overall Internet strategy from within medium to large organizations—translating business objectives into initiatives that can best leverage the power of the Internet. The scope, structure, influence, education, and salary levels of these executives will be studied using a twenty-five-question survey designed to collect data from current talking with many of our members that there is no other place to get this kind of information. Traditional marketing and IT surveys have not addressed the Internet strategist role directly. This survey, like the Internet Strategy Forum itself, was created from the ground up to address the need of the in-house Internet strategy profession.

Internet Strategy Forum Partners

The research will be underwritten by Aquent. Elaine Spooner, Internet Strategy Forum board member, managed the survey project. Riley Research Associates, the co-designer of the survey, will be responsible for data analysis and reporting. Wallingford Research & Design will host the survey on a proprietary Web survey platform.

About Aquent

For close to twenty years, Aquent has led the way in helping businesses master the ability to generate marketing and communications from within. From its inception in 1986, this marketing services company has pioneered consulting, outsourcing, and staffing solutions that enable clients to build their internal marketing and communications capabilities. Providing unmatched resources and expertise through its network of nearly seventy branches worldwide, Aquent today helps thousands of companies make the most of their people, processes, and technology.  Aquent, www.aquent.com, is headquartered in Boston, Massachusetts.

About the Internet Strategy Forum

The Internet Strategy Forum is a non profit professional association dedicated to peer networking, information exchange, professional development, research, and thought leadership among senior Internet decision makers at medium to large organizations across multiple industries. For more information, visit www.internetstrategyforum.org.